{"product_id":"igk-blonde-pop-purple-toning-shampoo-1000ml-33-8oz","title":"IGK Blonde Pop Purple Toning Shampoo 1000ml\/33.8oz","description":"\u003cdiv\u003e\n\u003cp\u003eIGK Blonde Pop Purple Toning Shampoo is a violet-toned, blonde-enhancing cleanser that instantly neutralizes brass for cooler, brighter tones. Designed for all hair types (including colored and chemically treated hair), it helps maintain vibrancy between color appointments.\u003c\/p\u003e \u003ch3\u003eCaractéristiques principales\u003c\/h3\u003e\n\u003cul\u003e \u003cli\u003e\n\u003cb\u003eSize \u0026 packaging:\u003c\/b\u003e 1000 ml \/ 33.8 oz bottle\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePurple pigment:\u003c\/b\u003e Neutralizes brass and dull tones to reveal bright, radiant blonde\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eMoisture-rich formula:\u003c\/b\u003e Squalene rehydrates hair and balances moisture for softness and shine\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eConditioning design:\u003c\/b\u003e Purple rice and botanical extracts condition and boost shine\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eColor-safe \u0026 vegan:\u003c\/b\u003e Safe for all hair types, including colored \u0026 chemically treated hair; vegan and gluten-free\u003c\/li\u003e\n\u003c\/ul\u003e \u003ch3\u003ePerformance \/ Bénéfices\u003c\/h3\u003e\n\u003cp\u003eIn use, the shampoo deposits violet pigment to counteract yellow and orange tones while nourishing strands with a moisture-rich blend. The inclusion of \u003ci\u003esqualene\u003c\/i\u003e helps rehydrate and balance moisture, leaving hair softer, more manageable, and with enhanced shine. Purple rice works alongside botanical extracts to condition the cuticle and sustain a vibrant, healthy-looking blonde.\u003c\/p\u003e\n\u003cp\u003eIdeal for maintaining cool-toned brightness between salon visits, it supports color longevity without drying out hair. This blend is safe for all hair types, including color-treated styles, and aligns with vegan, gluten-free, and color-safe beauty preferences.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"IGK","offers":[{"title":"Default Title","offer_id":44891760230562,"sku":"412637","price":118.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0606\/4390\/1602\/files\/30778178944_FULL.jpg?v=1725537070","url":"https:\/\/lu.europacosmetica.com\/fr\/products\/igk-blonde-pop-purple-toning-shampoo-1000ml-33-8oz","provider":"Europa Cosmetica","version":"1.0","type":"link"}